Simpson Creek Board Co.

Born at Smith Lake, Alabama

Made for
lake days.

Paddle boards inspired by the easy pace, open water, and good company that make a day at the lake worth remembering.

Meet the first board Why Simpson Creek
Simpson Creek Board Co. — Made for Lake Days

The first release · Coming soon

Easy to bring.

Ready for the water.

Made for the whole lake day.

01 / The first release

One everyday board.
Two lake-ready colors.

We’re starting with a 10′6″ inflatable paddle board that’s 6″ thick, ultra-light, and easy to carry—an approachable, value-minded choice for relaxed days on the water.

Everything you need to get on the water

Includes a backpack-style carry bag, pump, paddle, waterproof phone case, and leash.

Made for the Perfect Lake Day.

Target release date November 14, 2026
Teakwood and Seafoam Simpson Creek inflatable paddle boards shown side by side
01

Teakwood

Warm, classic, and made to look at home on the lake.

02

Seafoam

Cool, clean color drawn from quiet coves and clear mornings.

Product design images shown. Final pricing and additional launch details will be announced before release. Target date is subject to change.

Made for lake days

On the Water

Two paddlers riding Seafoam and Teakwood Simpson Creek paddle boards at sunset
Woman paddling a Seafoam Simpson Creek board on a clear lake
Overhead view of paddlers riding Seafoam and Teakwood Simpson Creek boards

Built for every lake day

Precision-Crafted Details

2nd Generation Ultralight Material

Airier. Speedier. Steadier.

FeatherLight™ Technology delivers a lightweight yet durable SUP that is easy to carry, responsive to maneuver, and ready for outdoor adventures.

  1. 01Reliable Bungee Storage

    Keeps lake-day gear secure and within easy reach while paddling.

  2. 02Non-Slip EVA Deck Pad

    Diamond-textured cushioning adds grip, stability, and balance underfoot.

  3. 03Military-Grade PVC

    Lightweight, rigid construction designed for dependable durability.

  4. 04Safety Leash Point

    A dedicated attachment point keeps the ankle leash securely connected.

  5. 05Rounded Nose

    Designed to improve planing, stability, and smooth movement across the water.

  6. 06Comfortable Grab Handle

    A strong center handle makes the inflated board easier to carry.

  7. 07Multi-Purpose D-Rings

    Add a compatible kayak seat or connect boards for group lake adventures.

  8. 08High-Performance Valve

    Provides an airtight seal with quick inflation and deflation.

  9. 09Removable Center Fin

    Adds control and stability, then removes for easier transport and storage.

02 / Lake Gear
White Simpson Creek Lake Gear performance hat shown from the front and side

Made for lake days, on and off the water

The first piece of Lake Gear.

A clean white performance hat featuring the Simpson Creek Board Co. patch up front and the Lake Gear mark on the side.

  • Premium PVC rubber front patch
  • Durable, weather-resistant finish

Suggested design shown. Final hat, patch, and release details are subject to change.

Coming soon

Floating Polarized UV400 Sunglasses

Made for Lake Days.

Two lake-ready color combinations are planned for the first release.

They float—making them the perfect paddle board accessory.

SundownTranslucent gray frame · Red-purple mirrored lens
StillwaterTortoise-shell frame · Green mirrored lens
Man wearing Simpson Creek Sundown sunglasses with a translucent gray frame and red-purple mirrored lenses beside the lake Coming soon
Woman wearing Simpson Creek Stillwater sunglasses with a tortoise-shell frame and green mirrored lenses beside the lake
White Simpson Creek microfiber lake towel displayed on a pontoon boat

For the boat, dock, beach, or board

The Lake Day Towel.

Microfiber. Quick dry. Lake ready.

A lightweight, packable microfiber towel designed to dry quickly between swims and take up less room in your lake bag.

  • Lightweight microfiber construction
  • Quick-drying and easy to pack
  • Made for every part of the lake day

Product concept shown. Final towel and release details are subject to change.

Simpson Creek Dockside 4-in-1 Drink Cooler shown with its features, drink configurations, and six available colors

Any drink. Anywhere.

Dockside 4-in-1 Drink Cooler

The Dockside 4-in-1 is one lake-ready cooler for 12 oz. bottles, standard cans, slim cans, and 14 oz. drink cups. Its food-grade 18/8 stainless steel and double-wall vacuum insulation keep drinks cold for 12+ hours or hot for 6+ hours, while the push-lock lid, sweat-proof exterior, and slip-resistant base help keep every sip secure from the boat to the dock. Available in White, Orange, Red, Royal Blue, Black, and Aqua—made for making memories all day long.

The Simpson Creek way

“The best board is the one that gets you on the water more often.”
03 / Our story

From our corner
of Smith Lake.

Simpson Creek began with a simple idea: create lake gear for the way families actually spend their days on the water.

The brand takes its name from Simpson Creek on Smith Lake in Cullman County, Alabama—a place that keeps us close to the people, water, and routines that shape every product decision.

We’re beginning with paddle boards. Lake Gear and Lake Dog will follow as the Simpson Creek family grows.

Follow the launch

The first lake day is getting closer.

Simpson Creek paddle boards will be released through select water-sports retailers, including Smith Lake Gifts & Outdoors.

Visit Smith Lake Gifts & Outdoors